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日本のムスリム市場情報

概要

はじめに、日本の旅行産業の全体像や世界におけるムスリムの概要、そして世界的なムスリム人口の増加と、それに伴って増加している日本へのムスリム旅行者が日本に対してどのような影響を及ぼすのかを見てみましょう。

 

日本の旅行産業

全体的に日本の旅行産業は年々旅行ブームに伴って成長しています。

それを支える訪日旅行者の多くを東アジアや東南アジアからの旅行者が占めています。

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世界のムスリム人口、及び日本のムスリム人口の分析結果

 

現在、日本に居住するムスリム人口の正確な統計情報は公式には発表されていませんが、170,000~185,000人程度のムスリムが日本で生活していると推定されています。

一方、世界のムスリム人口については今後増加が予想されています。

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近年の旅行ブームにより、多くのムスリム旅行者が日本を訪れると推定されます。これにより、日本ではムスリム製品やサービスの需要が急速に拡大すると考えられます。

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イスラム教の戒律により、ムスリムは”ハラル”として認められた飲食物を摂取しなければならず、これは旅行中でも同じです。

結果として、ムスリムは旅行中いつでも”ハラルフード”を探し求めることになります。


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近年、日本でもムスリム旅行者や在住者に対してハラルフードを提供する市場は非常に拡大しており、ムスリム旅行者に必要なものを取り入れることで大きなビジネスチャンスが広がることになります。


ハラルナビがどのようにビジネスをサポートし、日本のムスリム旅行者や居住者を支えることができるか詳細を知りたい方はこちらをご覧下さい。

 

REFERENCES
1. Japan National Tourism Organization (JTNO) https://www.tourism.jp/en/tourism-database/stats/inbound/#annual
2. Pew Research Centre, The Changing Global Religious Landscape, April 2017 https://www.researchgate.net/publication/316861337_The_Changing_Global_Religious_Landscape
3. Pew Research Centre, Table: Muslim Population by Country, 27 January 2011  https://www.pewforum.org/2011/01/27/table-muslim-population-by-country/
4. Organisation of Islamic Corporation (OIC): Statistical, Economic and Social Research And Training Centre For Islamic Countries (SESRIC), Global Muslim Diaspora http://www.sesric.org/files/article/663.pdf
5. Mastercard-CrescentRating Global Muslim Travel Index 2019, https://www.crescentrating.com/halal-muslim-travel-market-reports.html
6. Mastercard-CrescentRating Japan Muslim Travel Index 2017, https://www.crescentrating.com/halal-muslim-travel-market-reports.html
7. Ministry of Foreign Affairs of Japan, Exemption of Visa (Short-Term Stay) https://www.mofa.go.jp/j_info/visit/visa/short/novisa.html
8. Japan making a mark in Muslim tourist market, December 30, 2018 by A Jalil Hamid https://www.nst.com.my/news/nation/2018/12/445276/japan-making-mark-muslim-tourist-market

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